What is Creator Management?
How modern brands are winning in today’s creator economy
Creator management combines all marketing that reaches the consumer through creators into a single framework and solution for your marketing teams. Because when your marketing teams work together as one — centered around your most loyal advocates, influencers, and customers — you reduce customer acquisition cost, increase loyalty and build brand value faster.
Why creator management?
When we launched GRIN in 2017, we saw that influencer marketing teams were struggling to hit their goals. This was because the collaboration process between brand & influencer had been hijacked by middlemen such as marketplaces and networks.
We knew that the key to cultivating trusted content from influencers was for the brand to build relationships directly, not through a middleman. Brands needed to see influencers not as a transaction, but as a real connection to deliver trust to the consumer.
We are now living in a creator economy.
As these things go, only the brands that adapt will survive.
Creators are the catalyst for the new billion-dollar brands.
If a partnership feels phony, it’s brand death.
Not to sound dramatic, but it is that dramatic. Today’s consumer can spot a fake a mile away. In a world where authentic, pull-back-the-curtain content reigns, people can sense when a brand endorsement isn’t genuine—and they’ll publicly call you out for it. Not exactly a winning marketing strategy.
In the creator economy, authenticity is everything.
To get creator engagement right, your team needs to shift how they see their roles. They’re not just marketers anymore…they’re managers of authentic relationships.
Each creator must:
- Feel like a trusted, empowered partner.
- Know you personally.
- Believe in your brand.
This changes the game for everyone on your marketing team.
To get creator engagement right, your team needs to shift how they see their roles. They’re not just marketers anymore…they’re managers of authentic relationships.
Say no to the middleman
Anyone who stands between your team and your creators is the enemy in the creator economy. You have to get rid of the middleman.
“But GRIN, managing all these relationships sounds messy and complicated.”
We know what you’re thinking.
- How will we identify an army of creators who are aligned to our brand?
- How will we form close relationships with ALL of those people?
- How will we get product into their hands?
- How will we track the thousands of content pieces they produce?
- How will we pay all of these people who aren’t employees?
Deep breaths. This is exactly why we built GRIN.
Want to take a quick product tour?
Watch the 3-min demo.
Enter GRIN’s Creator Management platform
From the influencer, affiliate or content team – to PR and athlete marketing – our all-in-one platform helps you manage every type of creator you work with. GRIN is an end-to-end system for creator management enabling use-cases across every function inside your brand.
From recruitment to reporting, your team won’t miss a beat. With GRIN you get:
- Simple activation workflows for every use-case
- Direct communications with creators (They won’t see GRIN branding.)
- No hawking of creators to other brands
- Easy, always-on ROI tracking
Join the thousands of brands using GRIN for creator management.
Treat your creators like your brand revolves around them.
Because in the creator economy, it does. Request a free demo and see how GRIN can help your brand unlock the power of influence, one relationship at a time.
Inspire Belief
Inspire Belief
Inspire Belief
Inspire Belief
Inspire Belief
Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.